James Chung is President of a Reach Advisors, a strategy and research firm focused on how Americans live, play and buy. His clients include many of the nation's most innovative enterprises, ranging from the Smithsonian Institution, Intrawest, Harrah's, Time Inc., the Town of Vail (CO), to ventures backed by Kleiner Perkins. His insights are featured frequently as a featured speaker at the conferences for the industries he serves, including those for the Urban Land Institute, National Association of Home Builders, American Association of Museums, National Ski Areas Association, etc. James is also a recurring writer or analyst for publications including The New York Times, TIME, Business Week, Museum, Ski Area Management, plus NBC Nightly News, among many others. He earned an AB and MBA Harvard University, resides in upstate New York, and most importantly, enjoys spending as much time as possible playing and exploring with his two children.