On 8/24/2010, NAAAP Boston hosted a workshop on Lead Generation for Small-Mid Sized Businesses. Approximately 25 people attended this professional development event held at Merrill Lynch Wealth Management located at 125 High Street, Boston.
This insightful and practical workshop featured Jay Campbell, CEO of Strategic Social Consulting. Jay works with universities and private businesses to increase brand awareness and internet presence through social media websites such as LinkedIn and Facebook.
The evening was kicked off by Jim Fong and Sien Chen, NAAAP Boston's Professional Development Committee Co-chairs. Celia Ho, NAAAP Boston's event co-organizer, introduced the Speaker, Jay Campbell.
In his presentation, Jay provided an overview and in-depth demonstration of various features available in LinkedIn, Facebook and Twitter which greatly impact the visibility and credibility of individuals and businesses on the websites. Jay introduced profile formatting tips and business development strategies to amplify and refine one's target market. The presentation concluded with an engaging Q&A session which garnered significant attendee participation.
NAAAP Boston's Professional Development Committee thank the attendees who braved the inclement weather and a big thank you to the people who organized the event: Presenter Jay Campbell; Event contributors Celia Ho, Monica Tian, William Lam, and Hank Li.
